Natalie Underberg-Goode, Digital Ethnography Lab Director
Dr. Natalie Underberg-Goode is Associate Professor of Digital Media and Folklore in the UCF School of Visual Arts and Design, where she is currently serving as Graduate Program Coordinator for the Emerging Media M.F.A.--Digital Media Track and Digital Media M.A. degrees. She is also core faculty in the Texts & Technology Ph.D. program. Her research examines the use of digital media to preserve and disseminate folklore and cultural heritage, with a focus on digital storytelling and participatory new media design and practice. She is author (with Elayne Zorn) of the book Digital Ethnography: Anthropology, Narrative, and New Media (University of Texas Press, 2013), as well as more than 20 articles, book chapters, and conference proceedings. She has been PI or co-PI on research and teaching grants totaling over $200,000. These include 2 Florida Humanities Council and 2 Florida Department of State Division of Cultural Affairs grants. Her research has been presented at 22 national and international conferences, including the Bilan du Film Ethnographique seminar in Paris, France and the American Folklore Society. In addition to research, Dr. Underberg-Goode has developed core courses for the Digital Media and Latin American Studies programs and electives for the Film and Texts and Technology programs at UCF. She has taught or teaches courses in a variety of areas including digital storytelling, research methods, video game history and development, digital media production, and Latin American popular culture. She has served her profession through such activities as co-organizing 4 international and 3 regional conferences, serving as the incoming chair of the Department of State Bureau of Historic Preservation Florida Folklife Council and being a student mentor for the Society for Visual Anthropology. She is the incoming book reviews co-editor (U.S. and Canada) for Visual Anthropology Review.
Ariel Helin, Research Assistant and User Centered Design Consultant
Ms. Ariel Helin is a Digital Media student pursuing her Bachelor of the Arts degree in the UCF School of Visual Arts and Design. Her specialty is in Web Design, with a focus on user experience and user centered design. As a graduate of the International Baccalaureate program, Helin is a member of the Burnett Honors College at the University of Central Florida. She is also the recipient of several academic scholarships including the UCF Pegasus Scholarship and Florida Academic Scholarship.
Shannon Rokaw, Story Development Consultant
Ms. Shannon Rokaw graduated with her Bachelor of the Arts degree in English with University Honors from the University of Central Florida in 2016. Her specialty is in creative writing, with a focus on the fiction and nonfiction genres. Rokaw is an alumna of the Burnett Honors College and a member of the National Society of Leadership and Success. During her time at UCF, she received a number of academic scholarships including Provost Scholar and Bright Futures.
Dr. Elayne Zorn was an Associate Professor of Anthropology in the Department of Anthropology, at the University of Central Florida, Orlando, Florida, USA. She received her B.F.A. in Textile Arts from the California College of the Arts (formerly the California College of Arts and Crafts), an M.A. in Latin American Studies from the University of Texas at Austin, and the M.A. and Ph.D. in Anthropology from Cornell University in 1997. Her research focused on highland South American indigenous communities with particular interests in sociocultural anthropology; ethnology; political economy; identity politics; gender; communitarian tourism; art and crafts (cloth and tourist art); and digital ethnography. Dr. Zorn primarily conducted fieldwork in Bolivia and Peru. She was particularly interested in transformations in modernity, and how indigenous people cope with globalization. Her publications included the book Weaving a Future: Tourism, Cloth, and Culture on an Andean Island (University of Iowa Press 2004), and several dozen articles and book chapters on tourism, textiles, and other aspects of native Andean life. In 2007 she co-founded the UCF Digital Ethnography Lab with Dr. Underberg, and co-directed the PeruDigital project until her death in June 2010. She played a vital role in the development of both the Digital Ethnography Lab and the PeruDigital project, and her legacy lives on in the continuing dedication of the Lab to responsibly integrate technology in cultural representations.